This module has been designed to help foster of sense of care and concern among students for their community, environment and the world at large. This module will help develop students’ sense of personal and social responsibility. They will learn through participating in a community service experience and will have the opportunity to use their skills and knowledge in real-life situations. When we think about community engagement, we tend to surround the idea of developing mankind. But for this type of community service initiative, we decided to step across the border and enter another field of community's best friend.
Stray dogs are a common sight in our area, some may even treat it as an eyesore and bias towards pedigrees. Well for this project, our selected group are assigned to engage the doggie community campaign hands on of increasing the rate of shelter pet adoption. Our target is primary on raising awareness and increase shelter pet adoption by presenting to the masses that strays are too loving, well-adjusted animals who are just unfortunately homeless. We designed out a 4-step movement that can have a long lasting impact for animals. Our intention of the campaign is encouraging potential pet lovers to make strays shelters the ethically first choice and desiring way for having companion.
Stray dogs are a common sight in our area, some may even treat it as an eyesore and bias towards pedigrees. Well for this project, our selected group are assigned to engage the doggie community campaign hands on of increasing the rate of shelter pet adoption. Our target is primary on raising awareness and increase shelter pet adoption by presenting to the masses that strays are too loving, well-adjusted animals who are just unfortunately homeless. We designed out a 4-step movement that can have a long lasting impact for animals. Our intention of the campaign is encouraging potential pet lovers to make strays shelters the ethically first choice and desiring way for having companion.
For my own personal part, I've taken the task of recording the process and happenings during the initiatives and preparation events.The video can be watched through this link:
Part A : Rebranding
• Introduce a new logo, slogan, motto for the shelter
• Produce monthly cover photo for Facebook page
• Promote by using designed poster to keep people update regarding the campaign
Part B : Postcard
• Take portraiture of the dog from the given list
• Create uniqueness of each of the dog
• Create a series of postcard for fund raising
Part C : Pet Shop
• Engage with pet shops, borrow empty pet display room for strays
• Fill the dog display room with chosen homeless dog
• Video recording of the full process
• Give the postcard (as a profile) to interested people
Part D : Desa Park City
• Bring chosen homeless dogs to the park
• Let them have the chance to engage with people
• Talk to them and educate the people about the campaign
• Video recording of the full process
• Give the postcard (as a profile) to interested people
Reflection:
The outcome was surprisingly rewarding, knowing that we have helped and contribute the community which will lead to another's happiness. The practice of community engagement through communication is key in this project, which will eventually be useful in our working lives in the future.
Reflection:
The outcome was surprisingly rewarding, knowing that we have helped and contribute the community which will lead to another's happiness. The practice of community engagement through communication is key in this project, which will eventually be useful in our working lives in the future.
